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MotorK Completes the Transfer of Its Digital Marketing Service Operations in Italy and Spain to Underdogs Group
LONDON, <a href="https://bitcomme.com/new-ecommerce-tools-july-22-2026/” title=”New Ecommerce Tools: July 22, 2026″>July 16, 2026–(BUSINESS WIRE)–Regulatory News:
MotorK PLC (AMS: MTRK) (“MotorK”, the “Group” or the “Company”), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced the completion of the transfer of its digital marketing service operations in Italy and Spain to Underdogs S.r.l. (“Underdogs”), part of Underdogs Group, completing the strategic partnership announced on 10 June 2026.
Under a business unit transfer agreement, MotorK Italia S.r.l. and MotorK Spain Gestiones Comerciales S.L. have transferred to Underdogs their digital marketing service activities in Italy and Spain, comprising its customer contracts, six employees and the related operational know-how.
Under a related service agreement, MotorK licenses its proprietary digital marketing technology platform, AdSparK, to Underdogs.
The transferred activities are reported within the Group’s Digital Marketing revenue line, which generated revenues of €8.0 million in FY 2025 and €1.7 million in Q1 2026. The consideration for the transfer is not material to the Group.
Zoltan Gelencser, Interim Group Chief Executive Officer, commented: “With these agreements, the partnership announced in June becomes fully operational. MotorK retains AdSparK and its technology revenues, while our customers gain a partner specialised in digital marketing delivery.”
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