Kaspersky to enhance partner ecosystem through new Partnerverse portal
Partnerverse serves as a platform that visualizes the company’s global network, acknowledging the crucial contributions of its partners while showcasing the immense scale and opportunities for future allies.
Kaspersky has launched a new partner portal designed to enable partners to have better enablement and also deliver best-in-class cyber protection to their clients globally. The interactive portal called Partnerverse highlights the immense value of its partner community and symbolizes the IT channel’s evolution into a synergistic ecosystem centered on expertise and co-innovation.
Taking a deeper look at the partner portal, it serves as a platform that visualizes the company’s global network, acknowledging the crucial contributions of its partners while showcasing the immense scale and opportunities for future allies. This dynamic digital universe is made up of unique “planets,” each representing a partner from the Sell, Manage, and Deploy categories and highlighting their achievements. The portal also provides a new way to explore success stories, learn about partner milestones, and discover how joint expertise drives business growth.
According to Yury Novikov, Global Head of Channel at Kaspersky, partners are at the heart of Kaspersky’s business as the collaboration with them is essential to helping organizations stay protected in an increasingly complex threat landscape.
“Through Partnerverse, we want to emphasize that our partners are more than just associates – they are a whole universe of trusted ambassadors. We thank them for shaping our image and ensuring that our values, expertise and commitment to cybersecurity reach customers of all segments worldwide”.
Novikov added that potential partners can explore the Partnerverse platform to discover how Kaspersky can elevate their business, and join the cybersecurity vendor on the journey as trusted security leaders.
A focused portal for partners globally
Among the features of Partnerverse is the ability for users to filter potential customers and discover partners that particular region. With a futuristic interface, users can simply type a company’s name on the main screen to fly directly to its dedicated planet, or use a filter by region to discover all partner planets within that particular system.
The orbits around all planets are functional: the number of rings shows how many Kaspersky program categories the company participates in, while the color indicates the partner’s current metal status.
Kaspersky partner statuses are determined by annual sales volume, the level of technical and sales certifications achieved by the partner’s team, and their specialization in delivering and managing specific cybersecurity solutions. Silver marks baseline competency, Gold denotes advanced expertise, and Platinum recognizes partners with maximum sales and certification volumes.
With interactive features, the Partnerverse also showcases the main milestones of Kaspersky’s partner program development, throughout its evolution and long-term commitment to channel growth. There is also a “Hall of Orbits”, celebrating award-winning partners recognized at the annual Global Partner Conferences. Another section demonstrates the success stories of partners and Kaspersky working together to solve real-world cybersecurity challenges.
For partners that are interested to join the Kaspersky partner network, they can sign up on the portal to learn more about collaboration with Kaspersky.
