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Kaspersky selects WebEngage for B2B marketing automation, treating data governance as a procurement requirement
Kaspersky has partnered with WebEngage to automate its B2B marketing efforts. The selection process involved stringent evaluations similar to those used for security products, ensuring data governance and secure access are fundamental components from the outset.
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Key facts, context, and what it means, in one minute.
Kaspersky selected WebEngage for its B2B marketing automation needs.
Data governance and secure access were key factors in the procurement process.
WebEngage was vetted with the same rigor as a security product.
- <a href="https://techrevolt.news/articles/how-kaspersky-is-rebuilding-b2b-marketing-around-the-same-discipline-it-applies-to-cybersecurity” rel=”nofollow noopener” target=”_blank”>How Kaspersky is rebuilding B2B marketing around the same discipline it applies to cybersecurity ↗· TechRevolt News
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