Salesforce (CRM) is working to turn one of its biggest market concerns into a growth opportunity. After spending much of 2026 grappling with fears that agentic artificial intelligence (AI) could erode traditional software licensing, the company is increasingly positioning AI as a catalyst for growth rather than a threat to its business model. That shift in narrative gained fresh momentum on Oct. 12, when Salesforce shares rose 2% following the announcement of a definitive agreement to acquire Loops, an AI-powered analytics platform.
While Salesforce has not disclosed the deal’s financial terms, the acquisition is expected to close in early November of the company’s fiscal 2027. The move is intended to strengthen Salesforce’s agentic analytics strategy by helping customers uncover the factors influencing business performance, determine which actions to prioritize, and translate insights into action within their workflows.
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The acquisition will also expand the capabilities of Tableau, Salesforce’s analytics platform, by incorporating Loops’ technology and specialized talent once the transaction closes. Tableau Executive Vice President and General Manager Mark Recher said in the company’s press release that Loops will build on Tableau’s mission to help users understand and act on data, “using powerful agentic AI to uncover the drivers behind business performance and surface where teams and agents can take action in real time.”
So, with Salesforce continuing to expand its AI capabilities through strategic acquisitions, here’s a closer look at CRM stock.
About Salesforce Stock
Headquartered in San Francisco, California, Salesforce is a global leader in customer relationship management (CRM), providing businesses with tools to strengthen customer relationships and manage interactions more effectively. Founded in 1999, the company helped pioneer cloud-based software and continues to adapt as enterprises embrace AI-driven digital transformation. A key part of this shift is Agentforce, Salesforce’s flagship AI initiative, which brings autonomous AI agents into business workflows to handle tasks for employees and customers alike.
