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Government Business Results Expands Public Sector Go-to-Market Services with New Partner Marketing Practice
GBR Public Sector Partner Growth Practice Helps Tech Companies Optimize Partner Marketing Performance to Accelerate Their Public Sector Growth
RESTON, Va., Oct. 05, 2026 (GLOBE NEWSWIRE) — Government Business Results (GBR), the leading Public Sector Go-to-Market firm for commercial technology companies, today announced the launch of its Public Sector Partner Growth practice. The practice extends the company’s award-winning portfolio of industry strategy, marketing, enablement, content and marketing staffing services with dedicated offerings focused on the unique needs of partner marketing and partner growth.
The new practice helps commercial technology companies drive greater ROI and scale business impact from their Public Sector partner ecosystems. Through a suite of new partner-centric offerings aimed at scaling capabilities with data-driven, proven approaches, GBR will help companies benchmark their partner marketing performance, gain transparency into what’s fueling growth, identify opportunities for greater impact and optimize partners, programs and activities with the greatest growth potential.
“Since our founding, GBR has driven innovation in partner marketing pathways as a part of helping our clients accelerate their Public Sector growth,” said Juliana Slye, Founder and CEO, Government Business Results. “This practice allows us to focus more deliberately on maximizing the value of partners within a Public Sector go-to-market strategy. The offers we bring forward will combine industry expertise, strategic insight and hands-on support to help clients turn their partner marketing investments into greater business impact.”
Newnam to Build and Lead the Practice
GBR has named Karen Newnam principal and head of Partner Growth to build and lead the new practice. Newnam brings more than 20 years of experience building and leading partner and ecosystem marketing programs for technology companies across global and Public Sector markets.
“As the Public Sector market evolves, the way technology companies engage and invest in their partner ecosystems has to evolve with it,” said Newnam. “We start by understanding the client’s business, partners, investments and what’s already working. That gives us the insight to uncover new opportunities and help companies focus their next dollar and next hour on partner marketing efforts that can have the greatest impact. From there, we help turn those priorities into action.”
Slye added, “We’re thrilled to have Karen lead this practice. Karen brings deep expertise in building partner marketing programs that connect strategy and investment to execution and measurable business results. She is a natural fit to build this new capability and expand the value we bring to our clients and the broader Public Sector technology ecosystem.”
