Video |CRM (Customer Relationship Management),Artificial Intelligence (AI)
DTW (Digital Transformation World)
Fireside chat: Reimagining experience in telecom: Modernizing CRM and billing in the AI era
Amdocs and Sunrise discuss how AI agents are turning every telecom customer into a VIP through personalized, conversational experiences and what it takes to build them.
29 Jun 2026
Fireside chat: Reimagining experience in telecom: Modernizing CRM and billing in the AI era
Telcos are moving from passive CRM systems to intelligent engagement layers that create personalized, VIP-level experiences for every customer.
Moderated by Mark Newman, Chief Analyst,TM Forum; Gil Rosen, CMO, Amdocs; and Anna Maria Blengino, CIO, Sunrise, discuss:
- Why customer experience is now the biggest competitive differentiator
- Building a cognitive relationship layer that understands and reacts to customers
- Creating modular architecture without lengthy transformations
- The critical role of consolidated data platforms
- How agent-to-agent interactions will change pricing and packaging
- Preparing for customers who use AI agents
