Browsing: Reimagining

Sales and marketing teams are integral to practically every variable in consumer products (CP) companies, but only 11% view sales and marketing as a strong and unified growth engine.

In many B2B organizations, creating a customer quote still involves a familiar sequence of emails, approvals, contract reviews, and manual handoffs. The process can take days or even weeks, creating delays for customers and additional work for employees.

GSB Lecturer Monisha Perkash facilitates a classroom discussion with students in Ecopreneurship Foundations.

For Ian Wheal(LBS MBA 2013), founder of Breedr, the journey to modernise the cattle industry began on a cattle farm in Australia and was later shaped by his time at London Business School, followed by careers in consulting and technology.

Digital Transformation | FTE Event News | On the Ground | Up in the Air // Aug 2026

Despite significant investment in AI and advanced technologies, many payers are seeing little improvement in growth, cost-efficiency, or customer satisfaction. At the heart of this challenge lies an inability to demonstrate how customer experience (CX) translates into commercial value.

Santhosh Subramaniam19 Aug 2026 05:00IST New Update

Martin Lindsay had a bold vision to reimagine the Commonwealth Bank of Australia’s contact center architecture using an approach that did not yet exist. As Executive General Manager of Customer Service Direct at the banking group, Lindsay set out to bring together multiple legacy systems supporting voice, messaging and digital interactions into a single, AI-powered…