Do Social Media Marketing Strategies Still Produce Results?
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Is Social Media Marketing Still Worth It?
It used to be all the rage, but is social media marketing still worth the effort?
Last Updated Jun 22, 2026
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Table of Contents
If you follow business news, you’ve likely heard about financial turbulence at major social media platforms. LinkedIn laid off approximately 5 percent of its employees in 2026, and Meta cut around 10 percent of its global workforce. In 2025, TikTok announced a reduction affecting roughly 60 employees in its U.S. operations, and X (formerly Twitter) has operated with a significantly reduced workforce since its sweeping 2022 layoffs.
What do these layoffs mean for how you should allocate your digital marketing budget? While companies may be downsizing, consumers’ social media habits show no signs of fading. The average American spends approximately two hours and 21 minutes every day on social media Read on to find out how effective social media marketing really is today
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