Now in public beta, Shadow syncs a brand’s full marketing stack into one workspace where people and AI agents work from the same context. Plans start at $120 per month.
NEW YORK, Sept. 18, 2026 /PRNewswire/ — Darkroom, the AI-native growth marketing agency behind more than $5 billion in attributable commerce revenue, today opened Shadow to the public. Shadow is the AI workspace Darkroom built inside its own agency and has run its teams on for the past six months. It is now available in public beta to any in-house marketing team or agency, with a three-day free trial and plans starting at $120 per month.
Shadow connects a brand’s commerce and marketing stack into one continuously updated brand library, then puts people and AI agents to work on top of it in shared threads. Most AI tools sit beside the marketing team. Shadow is where the team works.
The problem: everyone on the team is in a different AI silo
Marketing teams now run on more tools and more data than any one person can hold, and each person sits in a different AI window with different context. The agent a strategist trains on Monday knows nothing the media buyer learned on Tuesday, and what the team knows stays trapped in individual chat histories.
Shadow’s answer is to make the brand itself the sharedler, Amazon Ads, Amazon DSP, Walmart, and Google Analytics sync into one brand library, alongside the creative assets and documents teams keep in tools such as Notion, Slack, and Figma. Every person and every agent reads from the same current picture
“Right now everyone on a marketing team works in their own AI silo: different tools, different context, different data,” said Jackson Corey, Co-Founder and Chief Creative Officer of Darkroom, who built Shadow. “Shadow makes the brand the single one starts from zero again. We ran Darkroom on it for six months. Now we’re opening it to every marketer and agency.”
One brand library, always current. Shadow syncs omni-channel performance data every hour, with complete historical backfill, into normalized tables a person or an agent can query directly.
Multiplayer threads and docs. Cross-channel teams work with agents in shared threads for creative reviews, weekly reporting, and campaign planning, so the reasoning behind a decision stays with the brand.
Model-agnostic and portable. Teams connect the agents they already use, including Claude, ChatGPT, Codex and Cursor, and give each a role and permissions. Through the Model Context Protocol (MCP), Shadow’s brand context travels into whichever AI app a team works in, and the work syncs back to Shadow.
No black boxes. Every step an agent takes is visible. Changes to a live ad account, such as Meta and Google Ads budgets, bids, and statuses, are proposed with a preview of the exact before-and-after values and executed only when a person approves them. Every executed change is recorded in an audit trail, and Google Ads changes can be rolled back.
Proven inside a working agency first
Darkroom ran Shadow against live client accounts across paid media, marketplaces, retention, creative, and digital before opening it to anyone else. Reporting and decision-making time across those teams fell by more than 80 percent, according to the agency’s internal measurement. A biweekly performance creative report that took roughly two hours of analyst time per client per cycle is now produced from a single prompt, moving the work from assembling the report to interrogating it. Post-signature client onboarding, previously about two weeks, now runs in about three days.
“The best future for this firm is one where our strategists deliver outcomes on the best technology in the market, and Shadow is that technology,” said Lucas DiPietrantonio, Co-Founder and CEO of Darkroom. “What we’re building is what a holding company would look like if you rebuilt it today on AI, with none of the legacy drag.”
Shadow operates as a standalone, self-service product, independent of Darkroom’s agency business, and teams can adopt it without engaging the agency.
Shadow is in public beta today at shadow.co. Plans are Starter at $120 per month, Core at $200, and Max at $500, with custom Enterprise terms available. Every plan includes unlimited users and unlimited connectors, and a three-day free trial is available at sign-up.
Shadow is a shared AI workspace for marketing teams. It syncs a brand’s full commerce and marketing stack into one continuously updated brand library, then lets people and AI agents work from that shared context together in multiplayer threads. Built inside Darkroom and now open to every in-house marketer and agency, Shadow is live at shadow.co.
Darkroom is the AI-native growth marketing agency for marketplaces, social shopping platforms and direct-to-consumer brands. Founded in 2017 and headquartered in New York, Darkroom pairs senior marketing and creative talent with Shadow, its AI workspace, across paid media, Amazon and marketplace management, TikTok Shop, retention marketing and performance creative. The agency has generated more than $5 billion in attributable revenue for brands including Adobe, Amazon, Everlane and Olipop, is a three-time Inc. 5000 honoree, and its founders were named to the Forbes 30 Under 30 in Marketing and Advertising. More at darkroomagency.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/darkroom-acquired-shadow-the-ai-workspace-the-agency-runs-on-and-opened-it-to-every-marketing-team-302883225.html
The articles, information, and content displayed on this webpage may
include materials prepared and provided by third parties. Such
third-party content is offered for informational purposes only and
is not endorsed, reviewed, or verified by Morningstar.
Morningstar makes no representations or warranties regarding the
accuracy, completeness, timeliness, or reliability of any third-party
content displayed on this site. The views and opinions expressed in
third-party content are those of the respective authors and do not
necessarily reflect the views of Morningstar, its affiliates, or employees.
Morningstar is not responsible for any errors, omissions, or delays
in this content, nor for any actions taken in reliance thereon.
Users are advised to exercise their own judgment and seek independent
financial advice before making any decisions based on such content.
The third-party providers of this content are not affiliated with
Morningstar, and their inclusion on this site does not imply any
form of partnership, agency, or endorsement.
Trading at a 21% discount, this wide-moat stock is a rare find.
Malik Ahmed Khan, CFASep 17, 2026
Plus, expectations for this week’s Fed meeting.
David Sekera, CFA and Susan DziubinskiSep 15, 2026The stocks of these high-quality companies look cheap today.
Tori BrovetSep 11, 2026Index investing can be risky—take it from me, I’m an indexer.
Dan LefkovitzSep 16, 2026How to avoid the dividend aristocrat trap and find reliable income stocks.
Susan DziubinskiSep 10, 2026
