OpenAI’s Data plugin can turn a business question into a dashboard, but the destination of that dashboard changes what happens next. Publishing an analysis through ChatGPT Sites copies data into a hosted site with its own audience. Building a workbook in Sigma keeps the result inside Sigma’s data and document system, where sharing can itself grant access to underlying information. Neither path makes the audience decision disappear. That distinction follows OpenAI’s September 10 launch which lets more employees build and distribute analyses from a conversation, without first handing the request to a data team.
Consider a sales director investigating a revenue decline across several regions. The director may be allowed to examine the whole business, while the intended dashboard is for a smaller team. A correct answer to the director’s question is only the start: the published version also needs the right audience, an appropriate way to retrieve data, and someone responsible for keeping it current.
