Browsing: CRM

Five real sales use cases across SaaS, manufacturing, financial services, healthcare, and professional services. See what tech drove results.

For years, the promise of Customer Relationship Management (CRM) software was simple: centralize your customer data, track interactions, and empower teams to build better relationships. But in reality? Most CRMs became glorified databases, essentially isolated destinations where sales representatives, account managers, and customer support teams had to manually enter records and jump through endless context…

Salesforce Inc. (NYSE:CRM – Get Free Report)’s stock price rose 2% during mid-day trading on Monday after Bank of America upgraded the stock from an underperform rating to a buy rating. Bank of America now has a $285.00 price target on the stock, up from their previous price target of $160.00. Salesforce traded as high…

Good personalization needs the right foundation. “Start with what customers define as useful, not simply what the campaigns produce,” Deloitte Digital’s Trinadha Kandi said.

When AI becomes the shopper: Why retailers must rethink customer experience | Retail Customer Experience

InThe Industrial Customer Experience Playbook, Lynn Daniel and Doug Fowler find that customers who recommend their suppliers spend more than four times as much as less enthusiastic customers.

Salesforce just delivered a massive earnings beat, sent analyst targets soaring, and still managed to lose ground against the broader market. Something about the AI story is not adding up, and the next two quarters will force a reckoning.

As Californians prepare for open enrollment this fall, choosing a health plan is about more than coverage. People evaluate health plans not only by their benefits, but also by what the organization stands for, the commitments it makes, and the experiences it delivers, from accessing care to finding information and getting support when it’s needed.  

Churn is often treated as a retention metric to manage at the end of the customer journey. But as NRG’s Suzie Dieth explains, it can actually be an early warning that trust, clarity, or value broke down much earlier, long before a customer decides to leave.

The autonomous CRM coordinates and completes work, keeping people in control for when judgment and empathy are needed