Browsing: CRM

CRM

AI is raising customer expectations faster than many CX teams can meet them. New research from Zingtree, NTT DATA and Alchemer shows consumers want speed and convenience, but still expect control, context, and a clear path to human support for complex moments.

CRM

Can CRM turn customer data into better experiences? Adobe and Heathrow are targeting more personalised passenger journeys, while ServiceNow reports 89% first-contact resolution for Bundesliga fan enquiries. Salesforce, HubSpot and Zeta Global also make moves across CRM and customer data.

CRM

Consider a hypothetical revenue agent instructed to follow up with an account that returned to the pricing page three times. The CRM says the deal is active. Product analytics says intent is high. Billing says the customer is current. Support shows an unresolved severity-one escalation. The consent service prohibits marketing outreach. A territory table assigns…