‹ Back to IndustriesMarketing Tech
B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report’s 2026 benchmark survey is collecting the data to show how
The 2026 Demand Generation Benchmark Survey by Demand Gen Report is now open, focusing on B2B demand generation spending strategies. It collects data on budget allocation across ABM, intent data, AI platforms, and content marketing.
This story was produced throughMarketScale. See how Marketing Tech teams put it to work withAI Writing.
Key facts, context, and what it means, in one minute.
B2B demand gen teams are scrutinized on budget allocation.
Demand Gen Report is gathering data on spending across various marketing strategies.
The survey targets allocation in ABM, intent data, AI platforms, and content.
- Where Is Your B2B Budget Actually Going: Take the Demand Gen Report Benchmark Survey Now ↗· Demand Gen Report
- Read the 2026 Account Based Marketing Benchmark Survey Results ↗· Demand Gen Report
- The State of B2B Marketing: Trends and Insights in 2026 ↗· Demand Gen Report
- The 2025 Demand Generation Benchmark Survey ↗· Demand Gen Report
MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
