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Sprinklr Launches Marketing AI Agents Beta to Help Enterprise Marketers Move from Insight to Action
Connected AI agents help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.
NEW YORK, October 27, 2026–(BUSINESS WIRE)–Sprinklr (NYSE: CXM), the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), today announced the beta launch of Sprinklr Marketing AI Agents, a connected system of specialized AI agents designed for a marketing environment that has fundamentally changed.
Enterprise marketing teams increasingly struggle to understand three things: where to show up, how to show up, and when to act on fast-moving moments. A relevant conversation or trend may emerge and fade within days, while a traditional concept-to-launch process can take several weeks as work moves through planning, creative development, localization, channel activation, governance, and approvals. At the same time, marketers and agencies are being asked to support more markets, products, channels, languages, and content without proportional growth in resources.
Sprinklr Marketing AI Agents are designed to address these pressures by adding an intelligence and execution layer across the marketing lifecycle, helping teams move from live signals to recommended action faster while keeping people in control of strategy, creativity, approvals, and brand decisions. They also reflect a broader shift toward an agentic customer experience, where specialized AI can work across shared context, workflows, and governance while people remain in control.
“Sprinklr was built to unify customer and market data across channels. Marketing AI Agents are the next evolution of that foundation,” said Karthik Suri, Chief Product & Corporate Strategy Officer at Sprinklr. “By connecting paid, owned, and earned data with emerging signals like AI discovery, creator insights, conversations, and customer feedback, we can help marketers do more than understand what’s happening. We can help them turn that intelligence into effective marketing at global scale. That’s part of a broader evolution of Sprinklr: bringing together data, intelligence, workflows, and AI agents so enterprises can move from understanding the customer to taking the right action faster.”
Built for a Faster, More Complicated, and Fragmented Marketing Environment
Enterprise campaign development often requires work to pass through planning, creative, localization, channel activation, governance, and approvals. Sprinklr Marketing AI Agents connect intelligence and execution across these stages, helping teams compress the path from idea to activation while retaining human oversight at key decision points.
