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96% of B2B marketers use AI, but only 44% have data infrastructure ready to support it
A significant majority of B2B marketers are utilizing AI in their operations. However, less than half of these organizations have the necessary data infrastructure to effectively support AI initiatives. This discrepancy could lead to challenges in meeting buyer expectations.
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Key facts, context, and what it means, in one minute.
96% of B2B marketers are using AI.
Only 44% of B2B marketers have adequate data infrastructure to support AI.
The gap between AI deployment and data infrastructure readiness could impact meeting buyer expectations.
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- Customer expectations have outgrown enterprise architecture ↗· CIO Dive
- Customer expectations have outgrown enterprise architecture (solution brief) ↗· The Register
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
