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Key Takeaways
- RHOSLC‘s Lisa Barlow is a serial entrepreneur and owner of LUXE Marketing, a company focused on luxury lifestyle events, entertainment sponsorships, hospitality, and brand activations.
- Lisa’s business portfolio includes Vida Tequila, Fresh Wolf, Blue Jay Seltzer, and the Premiere Vida Tequila Lounge, with Fresh Wolf also involving her family members in operations.
- Lisa has expanded into music with her single “Baby Gorgeous.”
Amid questions about Lisa Barlow’s career, the entrepreneur, LUXE Marketing owner, and Real Housewives of Salt Lake City cast member explained why it’s literally her job to name drop during her Sept. 23 appearance on Watch What Happens Live with Andy Cohen.
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“My job is exciting, and my business, I worked really hard on building it for 18 years,” Lisa told Andy Cohen, as the two discussed Larsa Pippenaccusing her of “name dropping” too much on The Real Housewives Ultimate Girls Trip: Roaring 20th Episode 7. “I’m gonna name drop all I want.”
What does Lisa Barlow do for a living?
Lisa is a serial entrepreneur, according to her website. “Lisa has owned everything from luxury restaurants to luxury liquor brands,” the site explains. “[Her] marketing company is the incubator for multiple brands including her own liquor portfolio to lifestyle brand across multiple industries including, beauty, apparel and more.”
Lisa and John in The Real Housewives of Salt Lake City Season 1, Episode 1.Photo: Bravo
What are Lisa Barlow’s businesses?
Lisa’s businesses include Vida Tequila, Fresh Wolf, Blue Jay Seltzer, and LUXE Marketing.
As a nod to her tequila business, Lisa and her husbandJohn Barlow also own the Premiere Vida Tequila Lounge in Park City. Additionally, Lisa and John turned Fresh Wolf into a true family business when they brought in their sons Henry and Jack Barlow to help run it.
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What is Lisa Barlow’s LUXE Marketing business?
Lisa’s LUXE Marketing business is a “luxury lifestyle events and consumer-based marketing” company that specializes in “entertainment sponsorship and activations, live events, hospitality, and [business-to-business] or [business-to-consumer engagement,” according to its website.
Lisa’s own website adds, “Lisa and her marketing company, LUXE, is well known in the entertainment industry for making things happen: from finding the perfect deal for a celebrity to creating the perfect space and environment for launching a new movie or TV show, she has you covered.”
Actress Lisa Barlow attends Acura Festival Village at Sundance Film Festival 2023 on January 23, 2023 in Park City, Utah.Photo: Bryan Steffy/GC Images
Does Lisa Barlow work Sundance Film Festival?
Lisa’s company LUXE Marketing has produced numerous events at Sundance Film Festival over the years. As she put it on the RHOSLC Season 4 premiere, “There’s a reason they call me the Sundance queen. Not many people can throw these huge parties on such a short timeline and execute them to perfection like I do.”
Elsewhere, Lisa also noted, “I have been doing Sundance for 14 years.”
Language consultant Keysa Parker, Lisa Barlow, and Fancy Dance director and writer Erica Tremblay attend IllumiNative Presents Inaugural Indigenous House at Sundance Film Festival 2023 Day One on January 21, 2023, in Park City, Utah.Photo: Anna Webber/ for IllumiNative
Does Lisa Barlow make music?
Yes, Lisa released her first single “Baby Gorgeous” earlier this year as an ode to one of her most iconic RHOSLC catchphrases.
During her Sept. 2026 WWHL appearance, Lisa said RHOSLC viewers will soon see her singing career journey play out onSeason 7. She even told Andy that she “actually tried to write a song” about Heather Gay and her new boyfriend Tripp.
Lisa also shared her thoughts on the top five artists she’d like to collaborate with in the future: Elton John, Post Malone, RAYE, Ella Langley, and Dua Lipa.
What celebrities does Lisa Barlow know through her job?
Lisa’s been open about her celebrity connections throughout her time as a RHOSLC cast member, including when she said she was missing a Season 6 cast trip because she’d “be with Ben [Affleck] and Blake [Lively].”
Additionally, during her September 2026 WWHL appearance, Andy asked her to play “Has Lisa Met Them?” and Lisa revealed she has a connection to Charli XCX. “While I was on [Real Housewives Ultimate Girls Trip: Roaring 20th], her movie premiere was in our lounge in Park City,” Lisa explained. “We do big things.”
As you watch the RHOSLC Season 7 trailer, find out more about where RHOSLC is filmed.
Kelly Clarkson, Riley Green, Queen Latifah and Adam Levine face off in an electrifying all-new 30th season! Don’t miss the 3-night premiere event starting Monday at 8/7c on NBC and next day on Peacock.
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