McDonald’s file.
LAS VEGAS (KSNV) —Two Big Macs sold just two miles apart had a 21% price difference, raising new questions about how companies use artificial intelligence to set prices and what that means for customer trust.
A Reuters investigation found McDonald’s uses machine learning to recommend prices across roughly 14,000 U.S. restaurants. In one example from Fresno, a Big Mac cost $5.69 at one McDonald’s and $6.89 at another location two miles away.
McDonald’s dismissed the report as a “nothingburger.”
The issue is resonating in Nevada as Las Vegas deals with a tourism slump and pricing remains a sensitive topic.
Customer experience expert Natalie Beckerman, a Las Vegas-area customer experience evangelist and author of When Did You Stop Caring?, is weighing in on how AI-driven pricing can affect the relationship between businesses and customers, particularly as October is National Customer Service Month.
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