Browsing: McDonalds

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an interim basis.

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free dailyCX Dive newsletter.

Alyssa Buetikofer is stepping down as McDonald’s U.S. chief marketing and customer experience officer, leaving two other top executives in charge on an interim basis as the company searches for her replacement, the company told the system on Thursday.

The fast-food giant’s marketing model is evolving, which could have downstream implications for QSR competitors’ marketing efforts.

PETALING JAYA: In today’s ever-evolving marketing and consumer landscape, it has become essential for brands to stay agile, adapting quickly and strategically to ensure continual relevance.

Suit says AI tool allows independently owned franchises to exchange nonpublic price and sales information

LAS VEGAS (KSNV) —Two Big Macs sold just two miles apart had a 21% price difference, raising new questions about how companies use artificial intelligence to set prices and what that means for customer trust.

McDonald’s is entering the retail media race, piloting a new advertising network that will allow brands to reach customers across its app, kiosks, digital menu boards and restaurants.

McDonald’s will roll out ArchIQ, an artificial intelligence platform to power restaurant operations, as part of its Next strategy.

Changes to MyMcDonald’s will work to increase frequency with existing members while driving interest from lapsed members through additions like tiers and personalized experiences.