Vaude appointed Julian Uhlhaas as <a href="https://bitcomme.com/hitek-signs-deal-to-acquire-digital-marketing-firm/” title=”Hitek signs deal to acquire digital marketing firm”>marketing manager, effective August 1. He succeeds Manfred Meindl, who recently joined Ortovox as director of marketing and digital D2C.
Uhlhaas brings approximately 15 years of experience in brand management and communication. As general manager at Serviceplan Group, he was “responsible for the communications of leading brands, most recently managing international campaigns in 24 markets.” His work has been awarded national and international creative and efficiency awards.
“With Julian, we are taking the next step as a brand. I look forward to his expertise in brand management that understands what moves people, translates creative ideas into impact and makes our products and their strengths even more visible to existing and new target groups,” says Antje von Dewitz, Managing Director of Vaude.
“I have long been fascinated by how consistently Vaude combines responsibility and entrepreneurial success. This corresponds to my personal conviction. I am all the more looking forward to helping shape this path in the future – for a brand that I myself stand behind,” said Uhlhaas.
Vaude also thanked Meindl, who spent more than 15 years at the Germany-based maker of mountain sports and cycling gear. Vaude said Meindl had a “significant impact on our brand and marketing for many years. We would like to say thank you very much for that.”
