Welcome to the Value Added Resource ecommerce news week in review!
Facebook Marketplace’s little-known Cost per Sale ad option promises sellers they’ll only pay if an item sells, but Meta’s own ad tools show those campaigns using impression-based billing behind the scenes.
Facebook Marketplace Cost per Sale ads promise pay-only-if-it-sells, but Meta may still charge based on impressions even when no sale occurs.
Value Added ResourceLiz Morton
eBay is changing how USPS Ground Advantage shipping rates are calculated October 18, introducing new geographic pricing groups that include more than 7,600 ZIP codes previously subject to standard pricing.
eBay’s new USPS Ground Advantage pricing takes effect October 18, adding 7,625 previously standard ZIP codes to geographic rate groups.
Value Added ResourceLiz Morton
Etsy is bringing more print-on-demand sales onto its marketplace through a new partnership with FYUL, parent company of Printify and Printful.
Etsy’s new digital-to-print test brings printing sales onto the marketplace through FYUL, parent company of Printify and Printful.
Value Added ResourceLiz Morton
Some Poshmark sellers waited weeks to receive their earnings after a banking partner transition disrupted direct deposits and checks, with some withdrawals marked completed before the money reached sellers’ banks. Poshmark marked the incident resolved October 14.
Some Poshmark sellers have waited weeks for their earnings after a banking partner change caused problems with direct deposits and checks.
Value Added ResourceLiz Morton
eBay is banning the sale of gift cards in Australia starting November 12, with similar notifications sent to sellers in the US suggesting the marketplace may be preparing for a broader global rollout that would also prohibit empty or expired gift cards sold purely as collectibles.
eBay is moving to ban gift card sales, including expired collectibles, with November deadlines in Australia and the US.
Value Added ResourceLiz Morton
Etsy is testing capped shipping rates on some US orders, covering the difference between what buyers pay and sellers’ calculated shipping charges in a new effort to reduce shipping costs without cutting seller earnings.
Etsy is testing capped shipping rates for US buyers, covering discounts for sellers as questions remain about costs and future changes.
Value Added ResourceLiz Morton
Poshmark is ending its practice of covering additional postage costs for overweight shipments, warning sellers that failing to purchase the appropriate shipping label upgrades will soon result in deductions from their earnings.
Poshmark will stop covering overweight shipping label upgrades October 26, deducting additional postage costs from sellers’ earnings.
Value Added ResourceLiz Morton
Q3 2026 earnings season is about to get underway, with Meta, Etsy, eBay and other ecommerce companies reporting over the next several weeks.
Q3 2026 ecommerce earnings roundup: track reporting dates for Amazon, Meta, Walmart, eBay, Etsy, PayPal, Shopify & more with Value Added Resource!
Value Added ResourceLiz Morton
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Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.
