Ala. (WALA) – What does it take to build a successful forestry mulching business… and what happens when the people building it are also family? This week on Entrepreneurial Shades of Gray, Dani sits down with Tiffany Vick of Vickco Mulching and Land Solutions for a conversation about entrepreneurship, family, and finding opportunity in an industry many people may know very little about
Tiffany breaks down what forestry mulching actually is, how it differs from traditional tree removal, and the wide range of projects Vickco takes on, from helping homeowners reclaim and prepare their property to land clearing and right of way work for contractors and developers.
She also takes us behind the scenes of running a family business with her husband, including how they’ve learned to divide responsibilities and navigate the challenges that come when work and family overlap. And Tiffany isn’t afraid to bring a little creativity into an industry known more for heavy equipment than technology. She shares how she’s embraced A.I. in unexpected ways, including creating custom songs that tell the stories of Vickco’s transformations and the family behind the business.
It’s a conversation about learning as you grow, finding opportunity in an unexpected industry, and building a business that creates opportunities for the entire family.
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