The founder of Nutrafol will donate at least 20% of the investment firm’s profits to charity
Lev Shevtsov13
August
2026
21:09
Nutrafol co-founder Yorgos Tsetsis, through his family investment office Great Things, allocates at least 20% of the company’s annual net profit to charity. Over the past 18 months, the firm has invested nearly $40 million and has committed to providing approximately $7 million to nonprofit organizations in the form of donations and funding commitments
Tsetsis formally launched Great Things nearly a year ago, after Unilever sold its remaining stake in the Nutrafol hair growth supplement business, which was valued at $3.5 billion. According to him, the office’s model is intended to show other wealthy families that philanthropy can be funded not only in the future but also in parallel with generating investment income.
The entrepreneur noted that the artificial intelligence boom has helped Great Things quickly generate profits. In particular, he reported a sevenfold return on investment in Anthropic within 18 months of the secondary sale of its stake. At the same time, the firm has become more cautious about investing in AI startups and now prioritizes later-stage funding rounds to increase the liquidity of its investments.
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Tsetsis’s financial advisor and managing director at UBS Wealth Management, Gabriel Cooperman, said that the 20% rule is modeled after profit-sharing mechanisms in venture capital and private equity funds. Tsetsis’s donor-advised fund is intended to cover charitable obligations if investment returns in a given year are insufficient. Great Things typically commits to funding projects for three to five years.
Among the organizations supported by the office are an after-school boxing academy in the Bronx and Every Cure, which is exploring new ways to use existing drugs to treat rare diseases. If the pace of investment continues, Tsetsis expects Great Things to invest another $60 million over the next two years.
Tsetsis’s partner, Roman Kalantari, believes that a slowdown or some sort of correction is inevitable in the AI <a href="https://bitcomme.com/the-market-for-older-condos-is-cratering-as-buyers-shun-rising-hoa-fees/” title=”The market for older condos is cratering as buyers shun rising HOA fees”>market. Therefore, Great Things is moving away from investing in startups focused exclusively on AI and is looking for companies with a sustainable value proposition and proprietary technologies. The firm cited Lila Sciences as one such company; it develops its own AI model and automated robotic laboratories for scientific research.
