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TD SYNNEX Strengthens PartnerFirst to Deliver More Data-Driven Partner Experiences
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Enhanced digital experience gives partners greater visibility, automation and insights to accelerate growth
FREMONT, Calif. & CLEARWATER, Fla., August 26, 2026–(BUSINESS WIRE)–TD SYNNEX (NYSE:SNX) continues its expansion of PartnerFirst, its digital customer experience, with new data-driven commerce capabilities available in North America that give partners greater visibility, automation and insight across the customer lifecycle.
“Partners don’t need more dashboards. They need better methods to help them identify opportunities sooner, act faster, and grow profitably,” said Reyna Thompson, President, North America, TD SYNNEX. “The latest enhancements to PartnerFirst give partners greater visibility across the customer lifecycle, automate key workflows, and turn data into action so they can scale their business with greater precision.”
Lifecycle stage analysis with reporting by quantity and value is now live for select vendors including Microsoft and Cisco, alongside personalized views tailored to internal data and PartnerFirst reseller profiles, creating more opportunity for customer growth. New campaign management tools enable targeted nurture communications and message tracking across both reseller and end-user audiences, while direct integration with transactional systems allows users to seamlessly access agreement details and take immediate purchasing actions. In addition, opportunity reconciliation capabilities deliver comprehensive performance insights—including close rates, revenue retention, renewal rates, upsell success, and churn—equipping both TD SYNNEX and its partners with the metrics needed to drive more informed decisions and accelerate growth.
Atlantic Data Systems, an SMB reseller and TD SYNNEX customer, has been an early user of the new features. “Customer Lifecycle has quickly become the resource in PartnerFirst that I check most often,” said Taylor Roy, owner of Atlantic Data Systems. “It unifies the lifecycle signals for two of the largest vendors. Customer Lifecycle helps me get a clearer picture of my opportunities across the many customers I support, so I can focus on growing instead of tracking deals across platforms.”
Further enhancements have been made to even more deeply incorporate cloud into the commerce experience, bringing together purchasing power for the full portfolio of TD SYNNEX offerings. With this, partners are now able to see data and contracts for cloud customers with subscription widgets. Unified quoting is also now available with comprehensive dashboard and analytics for efficient reporting. Customers are also now able to purchase and monitor renewals easily and conveniently through a mobile app, currently available for Apple IOS and Android.
