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Meta has officially introduced Muse, the company’s pioneering AI agent crafted to autonomously execute a range of tasks within a secure virtual environment. Touted as a personal agent designed to understand and achieve user goals round-the-clock, Muse operates with the ultimate aim of simplifying personal workflow and enhancing productivity.

There is no shortage of audience data in advertising. Marketers have access to signals from websites, devices, purchases, content consumption and countless other interactions. Every day, more information is collected, analyzed and added to an already complex picture of the people brands are trying to reach. 

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Think about the last time you ordered something you really wanted. You don’t remember the warehouse it came from or the route it took to reach your city. You probably don’t even remember which carrier dropped it off. But you do remember exactly how it felt when it arrived—the relief of seeing it on the…