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This is the first post in a new series exploring howLakeflow Connectbrings fully managed data ingestion to every line of business. Each post focuses on a specific domain, showing you how to unify scattered data sources with native connectors and activate that foundation for downstream workloads — from reporting dashboards to conversational analytics withDatabricks Genie.…

Kurt ‘CyberGuy’ Knutsson explains how a reader named Rosette made a Google search and wound up handing her credit card number and birth date to a scammer.

The Arkansas Small Business and Technology Development Center at the University of Arkansas at Little Rock is once again reaching out to help students who want to build their own businesses. 

Google’s AI now compares options, makes a decision, and books the appointment, often without a single visit to your website.

What does the shift to a 120-hour pathway do to how we hire, develop, and retain talent?

The answer, according to a new report from the CMO Council and MartechTribe, is all of those. 

The conversation around AI and customer service has centered on one thing: reducing costs. Executives have prioritized efficiency gains over customer experiences. They’ve aimed AI investments at automating service and scaling efficiency and cost-cutting, all with the semblance of being transformative. But that’s a finite strategy. Winning companies are going to make service intelligent, personal,…

A marketer looking for a purchase signal often finds several similarly named events — such as “purchase,” “checkout success,” and “checkout completion” — with little guidance on which one represents the intended behavior. Enterprise data catalogs are frequently incomplete, implementations evolve, and event names accumulate over time.

We are thrilled to attend this year’s Customer Contact Week Europe in Amsterdam from 5-7 October!

A few years ago, Vanguard target-date funds’ sizable capital gains distribution led to a nasty tax surprise for investors who had been holding the funds in taxable accounts.