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CRM

Amazon has reported that more than 400 million customers have used Alexa for Shopping in the past 12 months. The company sees the assistant as the future front door to its platform, but higher spend alone will not prove the customer journey is improving.

A few years ago, building a software product required a serious commitment. You either spent months developing an MVP yourself or raised enough money to hire a team. Development was expensive, which naturally forced founders to think carefully about which ideas were worth pursuing. AI has changed that equation. Today, you can build a functional…

Add preferred source Ramakrishnan Lokanathan, an AI safety researcher at Lawrence Berkeley Lab who red-teams NVIDIA’s Nemotron 3 models, says the reason most companies get nothing from generative AI is not weak models but weak evaluation. His contrarian rule: if your test scores 100 out of 100, the test is wrong — because current models…

Marketing has long since moved on from a “spray and pray” approach. Today campaigns are often surgically targeted, planned, and tracked, but many marketers aren’t confident about how to measure the effects of their efforts.