Browsing: Turning

Walmart’s 38% growth in advertising is significantly enhancing retail media, allowing it to function as a lever for operating margins. Procurement teams are encouraged to view Walmart Connect as a platform rather than a mere channel. The integration of retail media with CTV and other platforms is driving a shift in how brands approach data…

In a tough market, raising productivity is a key way of boosting financial performance and teasing out those marginal gains. It’s something that the private enterprise leaders I speak to are highly focused on achieving – and the number one route they’re taking is to increase investment in technology including AI.