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For many retailers, going viral can feel like success in itself. A glowing review, trending content or influencer endorsement can drive a surge of interest overnight. But the businesses seeing the greatest return from social media are not necessarily those generating the most views. They’re the ones turning that attention into repeat customers.

ByBrand Connect Last Updated: Sep 19, 2026, 14:07 IST6 min Disclaimer: Comments reflect users’ views, not forbesindia. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to ourTerms of Use andPrivacy Policy. Loading comments… Prefer us on Google…