Involved Media has promoted Cristina Spizzica to business intelligence director, where she will lead AI initiatives. The agency also announced the promotions of Beth Giles to senior account manager and Haylee Wyld to account executive.
Leading Australian independent media agency Involved Media has announced a number of key promotions within its business.
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Among the changes are the promotion of Cristina Spizzica to Business Intelligence Director. In this new role Spizzica will lead the independent agency’s various artificial intelligence initiatives and drive its adoption across the business.
“Cristina has spent five years building our business intelligence capability into something the whole business relies on, and that foundation is what makes AI adoption real rather than theoretical,” said Dan Hojnik, General Manager of Involved Media.
“Agencies that treat AI as a separate initiative tend to end up with pilots. We would rather build it on intelligence infrastructure that already works.”
Spizzica joined Involved Media in 2021 as a digital strategist. She has previously worked at EssenceMediacom as a Digital Investment Manager and before that 3 Phase Marketing.
Hojnik also announced the promotions of Beth Giles to the role of Senior Account Manager. Haylee Wyld has been promoted to the role of Account Executive.
“I am also delighted to announce two very well-deserved promotions,” he said. “Both Beth and Haylee have made an enormous impact on our clients’ businesses and on the success of our team.
“Their individual achievements are impressive, but together they have helped deliver outstanding results across key clients, including strong sales outcomes for our clients Anytime Fitness, CAANZ and R U OK?.”
All appointments are effective immediately.
Involved Media is one of Australia’s largest independent media agencies. Its clients include major brands such as Anytime Fitness, Hertz, Thrifty Car Rentals, CareSuper, Fever-Tree, Stanley Black & Decker, Chartered Accountants Australia and New Zealand, and BetterHelp.
