Browsing: Search

For years, dental marketing success was measured by one primary objective: ranking on Google. While SEO remains a critical component of practice growth, the digital landscape is evolving rapidly. Today, visibility is no longer determined solely by where a practice ranks in search results. Increasingly, it is determined by whether that practice is selected and…

What happens when a clinic does everything the SEO playbook tells it to do and still fails to show up in AI answers?

Google introduced new reporting features inside Search Console at the start of June. The update provided publishers with impression counts earned across AI Overview answer boxes and AI Mode panels.

I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, August 3rd. Both the third-party tracking tools are showing a spike and there is chatter within the SEO community about a…