Browsing: Search

People are searching in fundamentally different ways, using cameras, conversations, and keywords to find what they want. At the same time, discovery is happening before many searches, as recommendation engines curate content and help people develop preferences before they ever type a query.

Trust Bank has launched Trust AI Ask, an in-app conversational feature that lets customers search and understand their card spending using everyday language. Instead of navigating transaction histories or remembering exact merchant details, a customer can ask about grocery spending, transport costs, or purchases made overseas and receive a relevant summary.