Browsing: Search

Welcome to the Pulse: Google’s Search Console AI reports are available worldwide, and John Mueller spent the week answering three people looking for a faster way through a slow process, one after a disavow, one weighing markdown for AI crawlers, and one who’d spotted a sitemap trick.

London, Sept. 04, 2026 (GLOBE NEWSWIRE) — The Vector Gazette, a weekly AI Search newsletter for entrepreneurs and marketers, today announced the launch of its publication covering Generative Engine Optimization (GEO), the practice of earning brand visibility inside AI-generated answers. The newsletter arrives as independent industry research shows a majority of searches on the leading…

Edoardo Bortolato is a director at Google. He partners with market-leading brands — including top travel companies across key markets in Europe, the Middle East, and Africa — to leverage digital innovation and AI to capture evolving demand and drive sustainable growth.

This is a paid press release. Contact the press release distributor directly with any inquiries.

For the last couple of years, the topic of AI visibility has dominated SEO discussions. SEO teams have cleaned code and chunked content, all the easier for AI bots to access and ingest. If your brand has started earning regular citations in AI-generated answers or showing up in AI Overviews, you might be forgiven for…

Marketing has always had a measurement gap. Dark social, word-of-mouth, a podcast mention that sparks a wave of branded search—none of these show up cleanly in a dashboard. Teams have always learned to adapt with incomplete data, fill in the gaps with proxies, and make do. Generative Engine Optimization (GEO) attribution feels familiar, but with…

Phrases like “AI SEO,” “AI Visibility,” and “Optimizing for ChatGPT” all describe the same vital discipline: AISO (AI Search Optimization). AISO is not about using artificial intelligence to write cheap, automated blog posts. Instead, it is an engineering framework that structures your website’s data and off-site footprint so Large Language Models (LLMs)—including ChatGPT, Gemini, and Perplexity—can…

Generative AI is making it easier to produce more content and harder to keep track of it. As videos, recordings, and documents accumulate, Adobe, Apple, Google, and a growing number of startups are using AI to make those files searchable. It is not yet clear whether that will support a new category of stand-alone software…

For real this time, Google has released the Google Search Console generative AI performance reports and Search generative AI controls to everyone globally. This follows a slow rollout that began in the first week of June and expanded access to the features over the past few months.

The SEO industry can’t agree on a name for what happens after an AI agent lands on your site. Some call it ASO, Agentic Search Optimization. Others call it ADO, Agentic Discoverability Optimization. Neither term is settled, and neither is a good pick. ASO already belongs to App Store Optimization. ADO has meant Azure DevOps…