Browsing: Search

Over the past two decades, OOm has evolved alongside every major shift in how customers discover brands. From the rise of search engines and performance marketing to today’s evolving search landscape, each transformation has challenged businesses to rethink how they remain visible, relevant, and competitive.

There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of those shoppers. 

Google on Wednesday announced a slew of new study tools across Search and Gemini, including AI-generated interactive visuals, 3D simulations, a dedicated student hub, customized practice quizzes, and more.

Google’s John Mueller responded to a question about the timing of updates. Many SEOs have noticed that ranking volatility will generally precede the announcement of an update. Mueller offered clarity on what’s happening behind the scenes.

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Bridgeline Digital (NASDAQ: BLIN) announced the successful deployment of its HawkSearch AI platform for a major North American automotive eCommerce network, supporting about 2.4 million product records in one of HawkSearch’s largest OpenSearch implementations.

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own.

On August 26, from 12-3 p.m. ET, SEJ Live is bringing together local search experts and practitioners to show you how to earn visibility, track results, and build a website that AI engines can trust and cite.

Even when two consumers see different prices for the same product, proving that an algorithm discriminated between them would require ruling out several operational explanations. These could include differences in sellers, dark-store inventory, fulfilment centres, delivery distance, local demand or the time at which the price was checked.

But first, a big thank you to Amsive’s Brandon LaRocco, associate manager, digital media, and Patrick Dunfey, senior specialist, digital media, for collaborating on this article with me.