Browsing: Mega

Shoppers today are increasingly digital-first. For L’Oréal, the world’s No. 1 beauty group, e-commerce is its top growth channel in Vietnam and the rest of APAC. Keen to maximise the popularity of mega sale days in the region, L’Oréal Vietnam wanted to find a way to connect with online shoppers at scale and speed during…

Filipino online shoppers are evolving. They have become more intentional, more discerning, and more mindful regarding their purchases. This growing intentionality is reshaping Philippine eCommerce; from the way consumers buy electronics and fashion to how they stock up on everyday essentials. This buying behavior is also changing what sellers need to do to win—and keep—their…