Browsing: marketing

StartupsMarketing Tactics Moving the Needle for Tech Startups in 2026 – Why AI Search and PR Top the List Authored by Jeffrey Herzog, Founder and CEO of Avenue Z and US50 Judge   Paid Search, Paid Social, Events: these traditional tech startup marketing tactics are getting more expensive by the d…

How a Starbucks marketing stunt spiralled into mass boycotts in South Korea This article is more than 1 month old A botched tumbler promotion on the anniversary of a pro-democracy massacre unleashed a boycott, police investigation and political firestorm It was a PR nightmare: customers smashing Sta…

Member Exclusive Future of Marketing Briefing: Why Bose is building an entertainment company  •  July 3, 2026  • Ivy Liu This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Bos…

WWE Marketing Team Concerned With Secrecy Around Sami Zayn Title Situation To the surprise of many fans, Sami Zayn walked out of Night of Champions as the brand new Undisputed WWE Champion. According to a new report, that same feeling extended to figures inside multiple departments of WWE as well. W…

They can capture abstract aspects of a brand, or simply be a lot of fun – so what do The Drum members have to say about creating the perfect mascot? A digitally revamped Frosties’ Tony the Tiger (Tony is Back!/Youtube) With the World Cup upon us and the (ahem) iconic Maple the Moose, Zayu the Ja…

InfoQ HomepageNewsInstacart Scales Personalized Marketing via Configuration-Driven Multi-Tenant Platform Architecture & Design InfoQ AI Engineering Certification (July 25): The AI demo worked. Now you have to make it reliable. Instacart engineers described a redesign of its personalized marketin…

AI and Digital Marketing Consultants: India's Hidden Gems Driving Massive Growth! Created On:  2 July 2026 1:51 PM IST Discover the top AI and digital marketing consultants in India who are shaping the future of digital growth. Learn how these experts are driving innovation, leveraging AI, and…

Finalists to lead University Communication and Marketing are (from left) Chuck Steenburgh, Jeff Sheldon and Scott Silversten. They will interview the week of July 6. The University of Nebraska–Lincoln has announced three finalists in its national search for the next chief communication and marketi…

Pie Tech Inc., a startup using artificial intelligence to provide growth tools for small businesses, today officially launched with an announcement that it has raised $19.5 million in new funding to expand its platform and team. The company used the announcement to launch Front Desk, an AI service t…

A sign announces that a Starbucks coffee shop in Seoul is closing early for the day so staff can attend historical and social awareness training following the “Tank Day” marketing fiasco. | AFP-JIJI Jun 29, 2026 If Starbucks Korea believes that a compulsory history lesson would draw a line under…