Browsing: marketing

HRS Agency has established itself as a leading B2B marketing automation agency in Brisbane, Australia, specializing in innovative ML/AI solutions that empower businesses to scale effectively. With a focus on streamlining operations for B2B companies, HRS Agency offers tailored strategies designed to boost lead generation and revenue. Their expertise in marketing automation is transforming the…

Rocket CRM, a software platform, has released an announcement outlining the structure and functionality of its marketing automation system. The announcement focuses on how marketing automation has become a foundational component of modern customer engagement strategies and how structured systems are being used to manage communication, data flow, and operational consistency across digital channels.

Most marketers measure one brand well. L’Oréal measures more than 50 of them, across markets that behave nothing alike, and does it fast enough to change decisions while they still matter. At Cannes Lions 2026, Vasileios Kourakis, director of marketing effectiveness and measurement at L’Oréal, sat down with Circana’s Cara Pratt, president of global media…