Browsing: marketing

Technology has made it easier to move faster, especially with the surge of AI-powered tools promising near-magical results. But choosing the right solution for a specific task or campaign — particularly a marketing automation platform — has never been more complicated.

Marketing automation helped define the last decade of growth. It brought structure, scale, and efficiency to how teams executed campaigns.

As the productivity app market evolves from feature-based competition to value-driven growth, global developers are seeking clear and actionable insights to navigate this transformation. Today, SocialPeta, in partnership with Mega Digital, officially released the Productivity app marketing trends 2025 report. Leveraging a database of 1.6 billion ad creatives and real-time data from over 70 countries,…

AI isn’t eliminating the need for marketers as much as it is changing what companies value them for.

I know. I know. Video games. We’ll get there, I promise. But before we slog through what might eventually go down as one of the most momentous weeks in the history of our industry (courtesy of EA), let’s pause for some much-needed musical affirmation courtesy of The Avalanches.

Creativity, storytelling and a commitment to serving Oklahomans earned the Oklahoma State University Agriculture Office of Communications and Marketing team 23 awards from state and national professional organizations during this year’s awards season.

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Inside Mercyhurst’s Center for Academic Engagement on Friday afternoon, students ran live business simulations—testing strategy, analytics, and decision-making in real time—before departing for Nashville to compete in the National Collegiate Business Championships.

As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.

generated marketing content is effective only when it attracts organic traffic from search engines, LLMs, and Google Discover