Browsing: Klaviyo

Klaviyo (KVYO) has introduced a new round of AI driven CRM upgrades and integrated Performance TV campaigns directly into its email and SMS workflows, reigniting debate over growth potential, margin strain, and current valuation.

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Klaviyo has launched a headless version of its customer relationship management platform, opening the system to direct use by external AI tools and agents.

Ecommerce agency Charle will bring companies and brands at the center of the industry for A New Era ’26 in Central London on September 17, an evening focused on what comes next for ecommerce. 

Klaviyo (KVYO) just rolled out a broad CRM overhaul and a new MNTN integration that connects connected TV ads to email and SMS, giving investors a clearer view of its AI-driven marketing ambitions.

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Klaviyo is opening its CRM platform to external AI tools, adding SQL-driven insights and a unified personalization layer to power agent-based marketing.

Klaviyo’s acquisition of Agency aims to enhance its marketing tools with features for returns, order tracking, and AI support. This move highlights the growing importance of AI agents in ecommerce for post-sale support. The integration of these features is expected to become a standard in martech stacks.