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This is an excerpt from our Modern Retail+ Research report The 2026 guide to holiday marketing strategies, including A-Frame Brands, Mastercard and Ritual, which examined which commerce channels are dominating marketers’ holiday strategies. The report is based on a survey of 90 brand and retailer professionals, as well as individual interviews with marketing executives.

Each week, CDO Magazine curates a high-level overview of executive appointments and leadership transitions shaping the global data, AI, and analytics ecosystem. This roundup offers a quick-read snapshot of how leadership talent is transitioning across organizations as they evolve data and AI strategies to support digital transformation, data management, enterprise innovation, security, and AI-driven decision-making.