Browsing: Economy

At Advertising Week New York, industry leader Tara Walpert Levy joined Beet.TV’s Mike Shields to discuss the future of the creator economy, the growing role of influencers in brand marketing, and how artificial intelligence is reshaping content creation and advertising.Walpert Levy begins by discussing the increasing importance of creators within modern marketing strategies. As brands…

According to the latest estimates from the International Monetary Fund (IMF) released this week in Bangkok, Spain is the only major Eurozone economy that has lost productivity since 2018. Its calculation is that Spain will have lost one-tenth of a percentage point in the 2018–2027 period, which coincides with Pedro Sánchez’s term in government. Productivity…

Pratik Shetty, Vice President and Head of Growth & Marketing at Flipkart, believes the evolution of e-commerce has brought an old consumer behaviour back in a new form. Flipkart is responding by attempting to make the platform itself more discovery-led. Shetty says the company has been increasing the role of video within its app and…

s a discipline, history is facing both an extraordinary opportunity and a serious challenge. We have entered an age in which a machine can search millions of pages, translate languages, recognise handwriting, arrange information, summarise books, suggest references and produce fluent prose within seconds. A student can ask a machine about the Mughal Empire, the…