Browsing: Economy

The way marketers prove value is changing. Attention metrics that have anchored advertising since its inception are giving way to something more demanding. It starts with the ability to predict business outcomes before a campaign even launches. “CMOs need to be able to have a predictive layer of performance before they even green light something.…

At Advertising Week New York, industry leader Tara Walpert Levy joined Beet.TV’s Mike Shields to discuss the future of the creator economy, the growing role of influencers in brand marketing, and how artificial intelligence is reshaping content creation and advertising.Walpert Levy begins by discussing the increasing importance of creators within modern marketing strategies. As brands…

According to the latest estimates from the International Monetary Fund (IMF) released this week in Bangkok, Spain is the only major Eurozone economy that has lost productivity since 2018. Its calculation is that Spain will have lost one-tenth of a percentage point in the 2018–2027 period, which coincides with Pedro Sánchez’s term in government. Productivity…