Browsing: Digital

Chinese cultural heritage sites face severe overtourism challenges, necessitating innovative management approaches. This study examines associations between social media marketing and visitor flow management and its potential contribution to sustainable heritage tourism. Through empirical analysis of five major Chinese sites (Forbidden City, Temple of Heaven, Giant Wild Goose Pagoda, Terracotta Warriors, and Mogao Grottoes), combining…

KALAMAZOO, Mich.—A team of Western Michigan University Haworth College of Business digital marketing students has claimed first place at the 2026 Digital Marketing Competition, hosted by Purdue University Northwest’s College of Business. This is the second consecutive year that Western students have placed first, with four other WMU teams ranked in the top 25, reaffirming…