Browsing: demand

Demand Gen Report’s 2026 benchmark survey evaluates the return on investment of AI workflows across four critical B2B marketing use cases: content, scoring, optimization, and production. These findings highlight where marketing teams are investing heavily in AI technologies.

The 2026 Demand Generation Benchmark Survey is gathering insights on B2B marketing teams’ use of AI in areas such as content creation, lead scoring, campaign optimization, and workflow orchestration. The survey aims to identify challenges and potential improvements in integrating AI into these marketing practices. This initiative seeks to answer critical questions that B2B marketing…

Euro Area GDP growth is reaffirmed around 1% year on year, with Q2 expansion linked to AI related investment. That keeps attention on companies tied to the ChatGPT and AI stocks theme. Capital is already flowing toward semiconductors, software and cloud tools that support large language models. This article highlights 3 AI stocks from the…

The Demand Gen Report’s 2026 Benchmark Survey highlights a shift in B2B marketing from traditional metrics like MQLs to more robust indicators such as sourced revenue and pipeline influence. The report also notes the increasing importance of AI-driven workflows in the marketing process.