Browsing: Customers

CRM

We launched Sierra just over two and a half years ago. This week, we hit $400M+ in ARR, adding over $150M+ in ARR in Q3 alone. That’s more ARR in one quarter than we generated all of last year. More importantly, our growth is accelerating: we took six months to double from $100M to $200M…

CRM

AI assistants are influencing which brands customers consider before they visit a website, leaving businesses with less visibility into the research behind each decision. Pega’s Tara DeZao explains why real-time signals, connected data, and awareness marketing now matter more for CX.