Browsing: brand

A social-first campaign offering a tongue-in-cheek jab at the Unilever brand’s past promotes the limited-time return of three legacy fragrances.

ISN Team02 Sep 2026 15:38IST New Update

In recent years, an increasing number of brands have been creating editorial newsletters on platforms like Substack and Beehiiv. Some, like American Eagle and Madewell, have grown quiet since launching, while others, like The RealReal and Shopify, continue to publish content regularly. The marketers behind some of these newsletters tell us that there are a…

Blu will highlight services beyond shipping as the franchisor attempts to unify its brand messaging.

Singlife’s group head of brand, communications and marketing Debra Soon has exited the insurer after five years, closing what she described as “one of the most memorable chapters” of her career.

Generative AI has found itself tangled in another superhero production, and this time Spider-Man is caught in the web.

We all have an individual brand. Our clothes, words, and ideas all project signals about who we are or who we want to be.

Vancouver, British Columbia–(Newsfile Corp. – August 29, 2026) – OCAL Financial Inc. (TSXV: OCAL) (“OCAL” or the “Company”) announces that it has signed a six-month social media marketing agreement with DIBO Marketing, launching a video-first campaign to bring OCAL’s approval-first way of buying and financing a vehicle to a much wider Canadian audience. The Company also announces…

AI assistants are beginning to act as advertising spaces, with branded content being integrated into their functionalities. Marketing technology teams are focusing on maintaining brand consistency while ensuring visibility within AI-generated content.

Your brand is built by what customers experience, not what marketing says. That makes understanding — and fixing — the everyday interactions shaping customer perception as important as any campaign, creative, or brand guideline.