Browsing: advertisers

Some Google Ads promotional credits are reportedly being invalidated after advertisers have already spent the amount required to qualify, potentially leaving businesses with higher advertising costs than they expected.

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising business, has stepped down.

Last September, Netflix. This September, ChatGPT. Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down. 

The platform now gives advertisers more ways to buy, optimize, and measure campaigns, with self-service access available across 52 countries to date.

Some advertisers are starting to see the new AI dashboards within Google Ads. As a reminder, Google showed off these Gemini-powered Google Ads dashboards last May and then in August said they would roll out soon and I guess now some advertisers are seeing it.

For creators, the proposition is relatively direct: campaigns are recommended based on their profile, audience and content, while creators can also browse campaigns that match their interests, participate through their affiliate links and earn from eligible engagement and conversions.

September 4, 2026 TOPICS:TV & Streaming /Ad & Revenue Models /CTV Advertising TOGETHER WITH

The company is hiring a San Francisco-based head of ads enterprise marketing to shape that positioning, according to a vacancy currently on OpenAI’s careers page. The role is tasked with building “the content, thought leadership, events and demand programs needed to drive enterprise advertising pipeline and long-term growth”.