Browsing: advertisers

Warc has released The Marketer’s Toolkit 2027, a report that identifies five trends that will disrupt existing global marketing practices.

Reddit is offering advertisers extra incentives to spend in Q4 — the stretch of the year when budgets are biggest and competition for them is fiercest. 

It’s been almost a week since DoorDash officially announced its plans to acquire Instacart — a deal valued at approximately $17 billion.

Global brands seeking to run digital out of home ad campaigns in the Baltics have been given a major boost following a new strategic partnership between global supply-side platform VIOOH and JCDecaux, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace.

Global brands seeking to run digital out of home ad campaigns in the Baltics have been given a major boost following a new strategic partnership between global supply-side platform VIOOH and JCDecaux, bringing premium digital inventory across Estonia, Latvia and Lithuania to its global programmatic marketplace.

Advertisers, agencies, vehicle manufacturers and dealers have around 10 weeks left to review their marketing materials before the Automated Vehicles (Marketing Restrictions) Regulations 2026 come into force on 7 January 2027. The regulations have been made under the Automated Vehicles Act 2024 and restrict the use of certain terms associated with self-driving technology.

“Where is my ad actually running?” is a more common refrain in the industry even as U.S. investments in CTV are forecast to rise 11% in 2026.

Video Quests, a mobile-centric ad product, is part of a new Ads Manager suite of tools for creating and managing campaigns within the app.

The information in this article is not legal advice—do we still have to say that if we’re just quotinglawyers?

Add preferred source OpenAI announced Wednesday a suite of AI tools for advertisers and began testing a new interactive feature called “Sponsored Agents.” When users click on an ad in ChatGPT, they can engage in conversation with an enterprise-sponsored AI agent and then be directed to the company’s website. The feature is currently being tested…