Manama, Kingdom of Bahrain – Seef Properties has announced the expansion of artificial intelligence technologies across its shopping malls by introducing interactive AI Avatars, marking a first for Bahrain’s retail sector. This initiative is launched in collaboration with Total CX, a leading provider of AI-driven customer experience solutions.
This development is a milestone in Seef Properties’ digital transformation journey. It leverages smart solutions to elevate the visitor experience through more accessible and efficient interaction channels, quicker response times to inquiries, and the use of data and insights gathered from customer interactions to refine services according to evolving visitor needs.
This step follows the earlier launch of the smart assistant “Sara”for service automation and the enhancement of operational efficiency. The company is now enhancing Sara by integrating it with AI-powered agents in partnership with Total CX. This expansion will broaden communication channels and services available to customers across its shopping malls
The new system encompasses interactive AI Avatars, along with web-based chat services and voice communication options. Customers can conveniently access information about the malls, locate stores, receive answers to inquiries, provide feedback, and request services. In cases where human expertise is required, requests can be escalated to customer service teams, ensuring continuous support.
Additionally, the system analyses customer inquiries, feedback, and service usage patterns. This valuable data enables Seef Properties to accurately identify visitor preferences and utilise these insights to optimise services and operations, ultimately contributing to a more seamless, responsive, and personalised shopping experience.
Commenting on the occasion, Mr. Ahmed Yusuf, CEO of Seef Properties, said, “The expansion of artificial intelligence within our malls signifies a major milestone in our commitment to enhancing customer experience. By investing in innovative solutions, we aim to make access to services and information easier and more efficient. Following the launch of our smart assistant ‘Sara’ we are advancing to a new phase, integrating AI capabilities into a comprehensive customer experience system.”
He went on, “True innovation goes beyond the mere adoption of technology. It requires leveraging that technology to create a meaningful impact on customer experience and operational efficiency. Through our partnership with Total CX, combining intelligent communication channels with data-driven analytics, we strive to better understand the needs of our visitors, provide a more seamless experience, and continuously adapt our services to meet their evolving expectations.”
For her part, Ms. Aseel Matar, Interim CEO of Total CX,stated, “We are excited to collaborate with Seef Properties during this pivotal phase of their digital transformation journey. By implementing advanced, AI-powered customer experience solutions, we aim to enhance the efficiency of customer interactions and expand the range of services available. At Total CX, we prioritise data security, regulatory compliance, and transparency, enabling organisations to leverage artificial intelligence responsibly and effectively.”
She added, “Enhancing the capabilities of the smart assistant Sara with our AI-powered agents marks a significant advancement in strengthening interaction channels and broadening services for Seef Properties’ customers. We look forward to continuing our partnership as we support the company’s vision of delivering a more seamless, responsive and integrated experience.”
