Last year, Prime Video introduced Shop the Show, affording streamers the option to purchase online products from shows, movies and live sports.
Now the platform has been enhanced within the Prime Video X-Ray experience that lets viewers shop items from scenes the moment seen on the screen. The tech now works on more than 8,000 titles, up from 1,300 last year.
“We are always exploring new ways to enhance the streaming experience on Prime Video, and since launching Shop the Show, we have seen incredible enthusiasm from customers who love discovering products inspired by what they watch,” said Michelle Rothman, VP of Prime Video shopping.
In the United States, Prime Video users can press “up” on their remote to open the Shop tab and explore products seen on screen. When viewers open the Amazon Shopping app, it recognizes what’s playing and drops the user straight into a feed synced to that moment, ready to buy. The cellphone is used to complete the purchase.
Users can also scan the on-screen QR code or search “Shop the Show” on the Amazon app to reach the same experience.
