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Optimizely’s Forrester Wave leader slot turns “agentic” marketing into an enterprise architecture decision
Optimizely’s leadership in the Forrester Wave highlights the integration of ‘experience optimization’ into enterprise architecture decisions, emphasizing agent-driven workflows and data architecture. This approach signifies a strategic shift in how marketing technology is purchased and implemented across businesses.
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Experience optimization is becoming an essential component of enterprise architecture decisions.
There is a strategic shift towards agent-driven workflows in marketing technology.
Data architecture is now integral to marketing technology purchases.
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- PR Newswire: “Optimizely Named a Leader and a Customer Favorite in Experience Optimization Solutions by Leading Independent Research Firm” (Aug. 17, 2026) ↗· PR Newswire
- Optimizely landing page referenced in release: Forrester Wave Experience Optimization Solutions, Q3 2026 ↗· Optimizely
- Forrester: Objectivity and research policies (referenced in release) ↗· Forrester
- Optimizely press page referenced in release: 2026 Gartner Magic Quadrant for Content Marketing Platforms ↗· Optimizely
- Optimizely press page referenced in release: 2026 Gartner Magic Quadrant for Personalization Engines ↗· Optimizely
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MarketScale NewsroomEditorial Team, MarketScale
The MarketScale Newsroom reports on the companies, technologies, and trends shaping 16 B2B industries. It turns primary sources and expert commentary into clear, useful coverage for the people doing the work.
