Browsing: Forrester

Forrester predicts more than half of $1 million-plus B2B transactions will run through digital self-serve channels in 2025. Alignment breaks first. Influ2’s 2025 alignment report shows many teams still struggle to pass high-intent contacts from marketing to sales and target the same people inside accounts.

Optimizely’s leadership in the Forrester Wave highlights the integration of ‘experience optimization’ into enterprise architecture decisions, emphasizing agent-driven workflows and data architecture. This approach signifies a strategic shift in how marketing technology is purchased and implemented across businesses.

CAMBRIDGE, Mass., Aug. 19, 2026 — According to Forrester’s AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace — enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And…