Browsing: Forrester

Optimizely’s leadership in the Forrester Wave highlights the integration of ‘experience optimization’ into enterprise architecture decisions, emphasizing agent-driven workflows and data architecture. This approach signifies a strategic shift in how marketing technology is purchased and implemented across businesses.

CAMBRIDGE, Mass., Aug. 19, 2026 — According to Forrester’s AI Disruption Model, unveiled today, advancements in AI are disrupting technology markets at an unprecedented pace — enhancing the value of certain products and services while making others increasingly vulnerable to replacement. Two new reports, The Forrester AI Disruption Model: How AI Disrupts Or Accelerates Technology And…